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Five Ways to Use Augmented Reality in your Communication Campaign

Whether you’re new to the idea of Augmented Reality (AR) or have considered using it in the past, there are a number of ways to incorporate it into your marketing campaign. Augmented Reality works by combining your printed material with interactive, digital pieces.

By using applications and programs such as Layar and Aurasma, users can interact with your material via their smart phones and tablets.

Through the magic of embedded content, these applications read what is on a page and allow your customers to connect with your products and brands of a different level.

Here are five ways that you can incorporate Augmented Reality into different areas of your printed marketing:

Marketing Brochures

Marketing brochures come in all shapes and sizes and whether you’re promoting your business or telling customers about new products, you can harness the power of Augmented Reality to make their experience a little more special.

It’s a great way to connect customers to your website, social media sites and generally get them involved with what you are up to online.

If you’re running website competitions, you can get them involved. Want to direct customers to a new range of products they might like? Augmented Reality can help you to do that too.

Billboard Advertising

Interactive billboard advertising has become increasingly popular over the last few years but if you can’t afford an all-singing, all-dancing board, using Augmented Reality might be a more cost effective way to get what you want.

Combining out of home marketing with the interactive nature of Augmented Reality is a powerful way to create a buzz in public spaces.

It appeals to a customer’s inquisitive side and has the potential to help you to reach new customers, who may not have been interested in your products before.

Exhibitions and Events

Augmented Reality can be used at events and exhibitions in a number of ways.

Do you have some form of printed literature for potential clients to take away? If so, you have the perfect opportunity to give users a more interesting, interactive experience and you could be setting yourself apart from other organisations in your sector.

Using Augmented Reality on printed banner ads is another way to get customers interacting with your products quickly and efficiently.

It’s a great tool to use if your organisation has limited exhibition resources and can lead them directly to your purchasing page.

Sales Literature

Part of your marketing campaign might involve distributing literature that informs customers about your products and what they do.

These types of literature aren’t always the most captivating or exciting pieces of information but that’s where augmented reality can help.

You can transfer a range of different media types onto your printed brochures, and the inclusion of video reviews and demonstrations can give your print the spark and energy it needs to be exciting once more.

Business Cards

This might sound like a silly one but trust us – it isn’t.

Business cards are still a popular way for employees to market their organisations and an easy way to exchange key details quickly. However, this method of marketing isn’t always inspiring enough for everyone.

Therefore, finding new ways to get people interacting with that little piece of card can be incredibly beneficial to your business. Augmented Reality can be used with the smallest pieces of print to create a multi-dimensional experience for anyone who receives your businesses card.

Whether you want to link people directly to your social media sites or present them with a branded video, your business cards could be doing more for your company.

There’s more to Augmented Reality than showing off…

Augmented Reality keeps users interested and allows customers to interact more effectively with your brand and your products.

Both big businesses and SME’s can benefit from what it has to offer, because the costs are often lower than you might first have thought.

Get in touch today to find out more about integrating Augmented Reality into your marketing campaign on 01227 768808 or email us at