A staggering 88% of consumers trust online reviews as much as a personal recommendation (BrightLocal survey). However, it’s surprising how few companies are taking advantage of this. Online reviews influence our decision-making processes all the time. From Amazon product reviews, to TripAdvisor, and Google to TrustPilot, you’re sure to have come across reviews that have affirmed or altered your intended behaviour. Whether they’re product reviews built into an eCommerce website or service based reviews on…
Read PostAre you in need of driving more online traffic to your website? Traffic in the form of internet users that not only spend time looking at your site but also engage with your site. You need great landing pages! Targeted traffic is hard to attract but even harder to captivate and lead towards goal conversion. Whilst an interesting user experience, simple navigation and engaging content are high priority elements, the most important factor should be…
Read PostOver the years, mobile usage online has been steadily growing. According to mobile marketing statistics, it has now overtaken desktop as the leading method of searching the web. This has given mobile marketing strategy an even bigger focus, with more and more businesses looking for responsive web design to meet the needs of their users. What is mobile being used for? Mobile is not far off taking over web browsing. From updating social media profiles…
Read PostYou can now download your FREE COPY of our Website Health Check (PDF, 222 KB). This includes a comprehensive checklist of all the content you should be including on your website, along with some basic web best practice health checks. Why you need to take the audit First impressions matter. Within milliseconds of landing on your site, web users make a judgement about what your company has to offer and if it's right for them.…
Read PostFind out if your school website passes the test! Improve your web experience by following our top tips for content that you really should be including on your website. Our easy-to-use checklist will help you highlight what's missing on your site. You may even be surprised to find that certain information is more difficult to find than it should be. Our free School Website Audit also includes a checklist for some basic website best practice…
Read PostWe’re all sold on having a Content Management System (CMS) – in this day and age, being able to edit your website content in-house is a must and thankfully the rigmarole of having to go back to the agency who built your website every time you want a minor content change is over. In fact, “will I be able to update it myself?” is one of the main questions we get asked by clients when…
Read PostIn the modern world, your organisation must be diverse when delivering marketing and advertising campaigns. With such a fragmented audience, a business cannot just market goods in one area or through one medium. Instead, they must look to multiple outlets to get what they want. This multidimensional thought process is especially beneficial if you are a local business, as your outreach will not be as great as most national companies. Making the Most of What…
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