Latest News From SEA

Simon Edridge recently presented a Masterclass on Augmented Reality at the “The Great British Business Show" at the ExCel in London. Augmented Reality leverages widely available smartphone/tablet technology to overlay interactive digital content onto the real world, providing manufacturers with new ways to engage with their staff and customers. Few are aware that, like its comparatively primitive ancestor the QR code, augmented reality owes its existence to the manufacturing industries. More than a trigger, Augmented…

A staggering 88% of consumers trust online reviews as much as a personal recommendation (BrightLocal survey). However, it’s surprising how few companies are taking advantage of this. Online reviews influence our decision-making processes all the time. From Amazon product reviews, to TripAdvisor, and Google to TrustPilot, you’re sure to have come across reviews that have affirmed or altered your intended behaviour. Whether they’re product reviews built into an eCommerce website or service based reviews on…

Are you in need of driving more online traffic to your website? Traffic in the form of internet users that not only spend time looking at your site but also engage with your site. You need great landing pages! Targeted traffic is hard to attract but even harder to captivate and lead towards goal conversion. Whilst an interesting user experience, simple navigation and engaging content are high priority elements, the most important factor should be…

Over the years, mobile usage online has been steadily growing. According to mobile marketing statistics, it has now overtaken desktop as the leading method of searching the web. This has given mobile marketing strategy an even bigger focus, with more and more businesses looking for responsive web design to meet the needs of their users. What is mobile being used for? Mobile is not far off taking over web browsing. From updating social media profiles…

You can now download your FREE COPY of our Website Health Check (PDF, 222 KB). This includes a comprehensive checklist of all the content you should be including on your website, along with some basic web best practice health checks. Why you need to take the audit First impressions matter. Within milliseconds of landing on your site, web users make a judgement about what your company has to offer and if it's right for them.…

We’re all sold on having a Content Management System (CMS) – in this day and age, being able to edit your website content in-house is a must and thankfully the rigmarole of having to go back to the agency who built your website every time you want a minor content change is over. In fact, “will I be able to update it myself?” is one of the main questions we get asked by clients when…

Finding the right type of advertising medium to suit the needs of your business can be a tricky task. Whilst all forms of advertising are effective in their own way, it’ll come as no surprise that some types are better suited to certain organisations than others. You might have a favourite but the most effective way to advertise your company’s services is to combine multiple forms of advertising, to ensure your products reach a wider…

In the early days of social media it was not considered relevant to B2B marketing in general, and to the manufacturing industry in particular. The often chatty, brand focused interactions and concentration on user generated content and sharing did not seem to be the right fit for products, customers or sales propositions that are often highly regulated, extremely specialised or bespoke, and technically complex with very narrowly focused markets with specialist needs. However, as technology…

Sites that implement “Responsive Design” have seen conversion rates increase by over 50% on average, and much higher in some cases. This has led to a lot of discussion about “needing a responsive design”, but what does it actually mean? The simple answer is: a way of creating sites that will display your content in the best possible way to support the needs of the user, depending on the device used to access it. The…

Augmented Reality uses smart phones, tablets, and will use devices still in development like Google Glass and Google Contact Lenses, to add layers of additional information and content to the real world. Some businesses have already started using this technology to great effect both in external promotion and to improve internal training, processes, client support and troubleshooting. With 200 million users predicted over the next few years (rising from a current 60 million), and the…