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Whether you’re new to the idea of Augmented Reality (AR) or have considered using it in the past, there are a number of ways to incorporate it into your marketing campaign. Augmented Reality works by combining your printed material with interactive, digital pieces. By using applications and programs such as Layar and Aurasma, users can interact with your material via their smart phones and tablets. Through the magic of embedded content, these applications read what…

In the modern world, your organisation must be diverse when delivering marketing and advertising campaigns. With such a fragmented audience, a business cannot just market goods in one area or through one medium. Instead, they must look to multiple outlets to get what they want. This multidimensional thought process is especially beneficial if you are a local business, as your outreach will not be as great as most national companies. Making the Most of What…

Finding the right type of advertising medium to suit the needs of your business can be a tricky task. Whilst all forms of advertising are effective in their own way, it’ll come as no surprise that some types are better suited to certain organisations than others. You might have a favourite but the most effective way to advertise your company’s services is to combine multiple forms of advertising, to ensure your products reach a wider…