As subscribers to the Times Educational Supplement, we take interest in how schools handle recruitment advertising. When we were approached by the Williamson Trust to assist with a recruitment advertisement for Sir Joseph Williamson’s Mathematical School, we were keen that our advert stood out from the crowd. We set about using an eye-catching graphic to bring the advert to life and further more recommended that the advertisement was complemented by the use of augmented reality to add interest, creating a prototype for the client.
The response to the advertisement was positive and we have subsequently created further recruitment advertisements for the trust.