Having worked with Network & Cabling for a number of years, the SEA team were happy to help when the client wished to evolve the brand and develop a new marketing campaign. The project naturally started with a marketing audit and SEA took time to understand how the Network & Cabling brand was perceived by their customers before making recommendations.
After establishing a new design for the logo, SEA helped plan a holistic campaign for the year through various components, such as development of a new website, stationery, six page sales brochure, signage and pull ups. We also created new designs for the vehicle livery and oversaw installation of graphics on the existing fleet.
In addition to promotional materials and developed protocols to strengthen customer relations, we assisted NCS Technology with their presence at the BETT Show. This included an artist’s impression, design, copywriting, artwork and overseeing production and installation of the panels. What we believe sets SEA apart from the competition is the attention to detail and added value we provide our clients and during this exhibition project we worked with the sales team to perfect their pitches, reviewed the agenda for the day and agreed protocols for follow up. A press pack was also prepared for the press office of the exhibition, which included a suite of press releases and was presented in a branded folder. Our social media team supported the event by working on behalf of the client to set up and maintain an effective Twitter presence during this time with a mixture of planned and live tweets.