SEA has an established relationship with the Swale Academies Trust and as such, when Meopham School joined, we were involved in reviewing and developing their marketing materials. The first essential project was to create a prospectus to engage the local rural community and to encourage them to consider Meopham School as their first choice. A design was selected and a page plan and wordcount agreed on which to base the copy. Our copywriter spent time with the team to understand the school’s unique offer and drafted and refined the key messages within the copy.
The school has subsequently updated the prospectus with new client-supplied images, but retaining much of the original copy.