SEA assisted Houchin with several overseas exhibitions, including the Inter Airport Europe show in Munich, which they attended on a regular basis. For each event, SEA produced bespoke graphics, designed and produced specifically to suit the existing shell scheme.
With any event, organisation is critical and there was much liaison with the client and the event organisers to ensure all the small details, such as colour of flooring, access to electricity, complementary furniture, etc, were considered. SEA submitted designs for approval, created artwork for each panel and arranged production (including pre-attached Velcro strips ready for positioning).
We also considered PR opportunities and literature required, such as business cards and datasheets.