On referral from another school client, we were fortunate to work with The Williamson Trust and their partnering academies, including The Hundred of Hoo Academy.
As part of a promotional campaign to raise the profile of the school in the local community, we recommended a multi-media advertising campaign. Research was undertaken to find the most suitable outdoor advertising sites (including billboards, 6 sheets and bus stops), which would attract the best footfall in the catchment area.
As well as outdoor media, co-ordinating press advertisements were placed in local publications and a direct mail campaign was delivered to households in the region to ensure coverage of the message. SEA sourced and refined the database for the mailer, targeting families with children aged 7 – 11 years, and handled all design, artwork, production and distribution of the campaign materials.