Swale Skills Centre approached SEA for support with a marketing agenda for the year ahead. In a challenging market where it was critical to get the message directly to young people, we looked for cost effective ways to promote the centre, such as developing social media (including Twitter, Facebook and Youtube), outdoor media such as billboards and website development as part of a multi-faceted campaign.
The creative concept stemmed from a tour of the centre, whereby bright colours had been selected to adorn key areas, which complemented the colours in the existing branding. We wanted the campaign to be contemporary and to highlight aspirational engineering-based careers.
SEA delivered the following components: