As part of a multi-faceted campaign for Swale Skills Centre, SEA supported them with copywriting services for their brochure and website. We started with the briefing process, understanding that the copy would need to apply to two audiences; young people and businesses. It was agreed that the copy would need to be informative and neither too formal or informal. Our copywriter embarked on a series of interviews with key personnel to ascertain the facts on which to base the information. Subsequently, drafts were presented and refined to arrive at the final copy.