P&B Metals have been a key client of SEA’s for a number of years and we have been fortunate to work on a number of projects with them, ranging from B2B marketing communications to internal employee engagement.
Online activities include supporting their web developer with recommendations for performance optimisation and content such as video production, process animations and 360° 3D product rendering. In addition, the website is currently in the process of being translated into different languages, with SEA sourcing and vetting a reputable company to carry out the work and overseeing the integration of this into the website.
Print collateral also features heavily in P&B’s communications strategy and as such, SEA has produced numerous materials, including sales brochures for the UK, with a separate version for the recently acquired Malaysian site. Bespoke photography and copywriting are utilised within these materials.
Supporting the client’s PR programme, we have produced, distributed and followed up press releases, in particular celebrating P&B being granted the Queen’s Award for Enterprise: International Trade.
We have also assisted P&B with their internal communications, including printed employee feedback surveys, desk calendars, employee ‘anniversary’ cards to reward length of service, and an illustrated process poster to use within the factory environment. For both the new Malaysian premises and their two UK sites, recruitment brochures have been created to promote the ethics and opportunities within the organisation, in order to attract quality candidates.