During the rebrand from Network and Cabling to NCS Technology, SEA were fortunate to work with the client on a number of projects. As part of the mix it was identified that the website should be updated and a new sales brochure created. SEA helped the client with copywriting for these components, which started with a briefing meeting to review the audience, tone and key messages.
Copy interviews were then held with relevant members of the team to ascertain the various details for the drafted copy. To work with the layout of the brochure and reading patterns, copy was kept succinct, in small sections, with clear headings and calls to action.