Following assisting LKM Recycling with their business plan, it was established that a marketing strategy and materials were required to communicate the transition from scrap metal processing to a comprehensive waste recycling service.
As part of a suite of materials, a brochure was created to send to current and prospective clients to convey LKM Recycling’s evolved offer. The message was delivered through bespoke imagery focussing on portraying the scope of the site, machinery capability and the friendly, helpful team with key messages in the copy underlined by statistics about materials recycling.
Alongside the brochure, a printed newsletter was produced to help strengthen existing relationships, sharing news, team updates, charity and community initiatives, etc.
Preview the LKM Recycling brochure on page turning software.