From 1999 – 2012 and following a successful tender and pitching process, SEA provided Girlings Solicitors with a complete “full service” agency solution. In effect, during the early years of supporting the business, we were the firm’s marketing department and we went on to advise equity Partners and the designated senior management team on recruitment matters, wider HR issues and internal communications.
From the outset of our commission, we immersed ourselves in understanding the challenges and opportunities of the marketplace, economic climate and immediate competition. Ahead of the curve, many of our recommendations and the ways we approached campaigns and projects reflected the attributes of innovative marketing communications that are appreciated by The Law Society in today’s competitive environment.
Our input over the thirteen years was substantial, including:
- Evolution of corporate identity establishment of ‘sub-brand’ hierarchy
- Corporate identity guidelines, to ensure consistent use across multiple media & applications, by a variety of users with different skills levels
- Straplines and positioning statements
- Photography (including portrait, location, event & studio production), image manipulation & digital enhancement, research & recommendation for library images
- Illustration (office location maps, diagrams)
- Corporate communications collateral including all in-house materials, marketing & sales brochures, folders, leaflets & flyers, presentation documents & interactive tools, exhibition display, Point of Sale design
- Exterior signage for each office, including planning support services & contractor selection/liaison
- Complete interior design service – from initial artist’s impressions for new premises to materials & contractors specifying, on-site creative direction & project management & ambient design support service (for example, branded ‘dressing’ of events, zones).
- Comprehensive primary market research comprising competitor Audits, ongoing analysis of marketplace ‘best practice’, monitoring trends /sector developments, legislation changes/ impact.