SEA Marketing Agency

Latest News From SEA

Why online reviews should be part of your marketing strategy in 2016

A staggering 88% of consumers trust online reviews as much as a personal recommendation (BrightLocal survey). However, it’s surprising how few companies are taking advantage of this. Online reviews influence our decision-making processes all the time. From Amazon product reviews, to TripAdvisor, and Google to TrustPilot, you’re sure to have come across reviews that have affirmed or altered your intended behaviour. Whether they’re product reviews built into an eCommerce website or service based reviews on…

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Great landing pages and how to create them

Are you in need of driving more online traffic to your website? Traffic in the form of internet users that not only spend time looking at your site but also engage with your site. You need great landing pages! Targeted traffic is hard to attract but even harder to captivate and lead towards goal conversion. Whilst an interesting user experience, simple navigation and engaging content are high priority elements, the most important factor should be…

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Responsive web design – why it’s important

Over the years, mobile usage online has been steadily growing. According to mobile marketing statistics, it has now overtaken desktop as the leading method of searching the web. This has given mobile marketing strategy an even bigger focus, with more and more businesses looking for responsive web design to meet the needs of their users. What is mobile being used for? Mobile is not far off taking over web browsing. From updating social media profiles…

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How to create an impact with school photography

The power of photography is undeniable. Imagery can capture the essence of your school and help tell your story in a way that words alone cannot. But have you ever really wondered what your images say about your school? You may have a lovely smiley student working in the foreground. He's talking to the teacher and is clearly engaged with the lesson. But what about the students in the background - are they hunched over…

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Google Penguin 4.0 update – what to expect

So the Penguin 4.0 Google update that was scheduled to roll out by the end of 2015, didn’t happen. But hold fire on cracking open the champagne, because it’s definitely coming. We wish that didn’t sound quite so sinister, but as many web owners know only too well, the ‘no warning’, silent Google penalty is always a threat, no matter how ‘white hat’ your SEO practices may be. What is Penguin 4.0? Google Penguin 4.0…

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The ultimate website health check for businesses

You can now download your FREE COPY of our Website Health Check (PDF, 222 KB). This includes a comprehensive checklist of all the content you should be including on your website, along with some basic web best practice health checks. Why you need to take the audit First impressions matter. Within milliseconds of landing on your site, web users make a judgement about what your company has to offer and if it's right for them.…

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The secret to improving your school website – audit your site today

Find out if your school website passes the test! Improve your web experience by following our top tips for content that you really should be including on your website. Our easy-to-use checklist will help you highlight what's missing on your site. You may even be surprised to find that certain information is more difficult to find than it should be. Our free School Website Audit also includes a checklist for some basic website best practice…

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Getting your school website ready for an Ofsted inspection

From our work with schools and colleges in the South East over the last 30 years, we understand it's one of the busiest working environments out there - it's hardly surprising that some duties can get put off for another day. But making sure your school website is up to date and offering the correct information is not only a legal requirement, it's part of the criteria Ofsted use during inspections. The Department for Education…

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Updating your website copy: how your new CMS could have hidden costs

We’re all sold on having a Content Management System (CMS) – in this day and age, being able to edit your website content in-house is a must and thankfully the rigmarole of having to go back to the agency who built your website every time you want a minor content change is over. In fact, “will I be able to update it myself?” is one of the main questions we get asked by clients when…

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Five Ways to Use Augmented Reality in your Marketing Campaign

Whether you’re new to the idea of Augmented Reality (AR) or have considered using it in the past, there are a number of ways to incorporate it into your marketing campaign. Augmented Reality works by combining your printed material with interactive, digital pieces. By using applications and programs such as Layar and Aurasma, users can interact with your material via their smart phones and tablets. Through the magic of embedded content, these applications read what…

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The Benefits of Creating a Multi-Platform Business Campaign

In the modern world, your organisation must be diverse when delivering marketing and advertising campaigns. With such a fragmented audience, a business cannot just market goods in one area or through one medium. Instead, they must look to multiple outlets to get what they want. This multidimensional thought process is especially beneficial if you are a local business, as your outreach will not be as great as most national companies. Making the Most of What…

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7 Advertising Methods to Take your Organisation Further

Finding the right type of advertising medium to suit the needs of your business can be a tricky task. Whilst all forms of advertising are effective in their own way, it’ll come as no surprise that some types are better suited to certain organisations than others. You might have a favourite but the most effective way to advertise your company’s services is to combine multiple forms of advertising, to ensure your products reach a wider…

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The Importance of Clear Branding

Branding is More than Just a Logo It’s your website, your social presence, your values and everything that makes your organisation unique and special. Without clear branding and a strong brand message, you can’t expect your organisation to flourish. Creating a clear and meaningful brand takes time but that doesn’t mean it should be pushed aside. Before all else, you should consider what you want your brand to say about your business. This helps to…

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Google Panda 4.2 Update – 3 Things Businesses Should Know

On 17th July 2015 Google, announced an algorithm change called Panda 4.2 as part of its eternal mission to improve the quality of search results it serves to its users. It’s still unclear how big a deal this is, but one things for certain, it’s taking time to roll out, making it difficult to assess the impact to the performance of websites. Still… it’s worth knowing a thing or two about Panda 4.2, to find…

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8 Ways You Could be Harming your Organisation’s Image

As a business, your image is important. Whether you’re a multinational company or a local SME it’s all too quick and easy to ruin that positive and friendly image. Here are eight ways that you could be sabotaging your organisation, without even realising it. You’re not updating your website It’s very easy to fall into the trap of not updating your website content, especially if you are a small organisation. When your main focus is…

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5 Ways to Improve Lead Generation on your Website

Turning those site visitors into customers is a tricky task for any business. Not only do you need to grab a person’s initial interest, you also need to keep them on your site long enough to engage with your product or service. Every potential customer is different and not everyone will respond to your content in the same say. Nonetheless, there are a number of different things that you can try to improve lead generation…

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Augmented Reality Masterclass at The Great British Business Show

On 13th & 14th May Simon Edridge presented a Masterclass on Augmented Reality at the “The Great British Business Show" at the ExCel in London. Augmented Reality leverages widely available smartphone/tablet technology to overlay interactive digital content onto the real world, providing manufacturers with new ways to engage with their staff and customers. Few are aware that, like its comparatively primitive ancestor the QR code, augmented reality owes its existence to the manufacturing industries. More…

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Effective Social Media in Manufacturing

In the early days of social media it was not considered relevant to B2B marketing in general, and to the manufacturing industry in particular. The often chatty, brand focused interactions and concentration on user generated content and sharing did not seem to be the right fit for products, customers or sales propositions that are often highly regulated, extremely specialised or bespoke, and technically complex with very narrowly focused markets with specialist needs. However, as technology…

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Do I Need Responsive Design?

Sites that implement “Responsive Design” have seen conversion rates increase by over 50% on average, and much higher in some cases. This has led to a lot of discussion about “needing a responsive design”, but what does it actually mean? The simple answer is: a way of creating sites that will display your content in the best possible way to support the needs of the user, depending on the device used to access it. The…

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Uses of Augmented Reality in Business

Augmented Reality uses smart phones, tablets, and will use devices still in development like Google Glass and Google Contact Lenses, to add layers of additional information and content to the real world. Some businesses have already started using this technology to great effect both in external promotion and to improve internal training, processes, client support and troubleshooting. With 200 million users predicted over the next few years (rising from a current 60 million), and the…

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