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Latest News From SEA

Why online reviews should be part of your marketing strategy in 2017

A staggering 88% of consumers trust online reviews as much as a personal recommendation (BrightLocal survey). However, it’s surprising how few companies are taking advantage of this. Online reviews influence our decision-making processes all the time. From Amazon product reviews, to TripAdvisor, and Google to TrustPilot, you’re sure to have come across reviews that have affirmed or altered your intended behaviour. Whether they’re product reviews built into an eCommerce website or service based reviews on…

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Great landing pages and how to create them

Are you in need of driving more online traffic to your website? Traffic in the form of internet users that not only spend time looking at your site but also engage with your site. You need great landing pages! Targeted traffic is hard to attract but even harder to captivate and lead towards goal conversion. Whilst an interesting user experience, simple navigation and engaging content are high priority elements, the most important factor should be…

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Responsive web design – why it’s important

Over the years, mobile usage online has been steadily growing. According to mobile marketing statistics, it has now overtaken desktop as the leading method of searching the web. This has given mobile marketing strategy an even bigger focus, with more and more businesses looking for responsive web design to meet the needs of their users. What is mobile being used for? Mobile is not far off taking over web browsing. From updating social media profiles…

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Google Penguin 4.0 update – what to expect

So the Penguin 4.0 Google update that was scheduled to roll out by the end of 2015, didn’t happen. But hold fire on cracking open the champagne, because it’s definitely coming. We wish that didn’t sound quite so sinister, but as many web owners know only too well, the ‘no warning’, silent Google penalty is always a threat, no matter how ‘white hat’ your SEO practices may be. What is Penguin 4.0? Google Penguin 4.0…

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The ultimate website health check for businesses

You can now download your FREE COPY of our Website Health Check (PDF, 222 KB). This includes a comprehensive checklist of all the content you should be including on your website, along with some basic web best practice health checks. Why you need to take the audit First impressions matter. Within milliseconds of landing on your site, web users make a judgement about what your company has to offer and if it's right for them.…

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The secret to improving your school website – audit your site today

Find out if your school website passes the test! Improve your web experience by following our top tips for content that you really should be including on your website. Our easy-to-use checklist will help you highlight what's missing on your site. You may even be surprised to find that certain information is more difficult to find than it should be. Our free School Website Audit also includes a checklist for some basic website best practice…

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Updating your website copy: how your new CMS could have hidden costs

We’re all sold on having a Content Management System (CMS) – in this day and age, being able to edit your website content in-house is a must and thankfully the rigmarole of having to go back to the agency who built your website every time you want a minor content change is over. In fact, “will I be able to update it myself?” is one of the main questions we get asked by clients when…

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The Benefits of Creating a Multi-Platform Business Campaign

In the modern world, your organisation must be diverse when delivering marketing and advertising campaigns. With such a fragmented audience, a business cannot just market goods in one area or through one medium. Instead, they must look to multiple outlets to get what they want. This multidimensional thought process is especially beneficial if you are a local business, as your outreach will not be as great as most national companies. Making the Most of What…

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Google Panda 4.2 Update – 3 Things Businesses Should Know

On 17th July 2015 Google, announced an algorithm change called Panda 4.2 as part of its eternal mission to improve the quality of search results it serves to its users. It’s still unclear how big a deal this is, but one things for certain, it’s taking time to roll out, making it difficult to assess the impact to the performance of websites. Still… it’s worth knowing a thing or two about Panda 4.2, to find…

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