Siegrist Orel

Long-term working relationships are testament to the value we offer our clients and for over ten years we have supported Siegrist Orel with a number of diverse marketing communications services.

From producing a 75th anniversary version of the corporate logo, to developing individual product identities for SumiTAG and SumiLabel to reflect the Siegrist Orel and Sumitomo Electric Industries merger, branding has underpinned our work for the client. This work has been successfully rolled out to marketing collateral including product packaging, which was specifically designed to be durable and stackable, with SEA sourcing a suitable manufacturer and overseeing prototype development and production.

A series of printed literature has also been produced for Siegrist Orel, including folder, sales brochure and enquiry handling wirobound document. Where required, SEA has provided copywriting alongside producing a number of stunning photographs, showcasing the products in a creative and eye-catching style.

Specific trade exhibitions such as the Singapore Air Show and Innotrans in Berlin feature heavily in the client’s events calendar and SEA have been fortunate to assist on many occasions. Working alongside the client’s preferred stand manufacturer, SEA oversee the process, creating detailed artist impressions of the stand, with subsequent design and artwork of each panel, including any photography or copywriting services required. Our team ensure no details are overlooked, from furniture to sales presentations and literature to press packs.

Supporting the communications materials, we have helped the client with a sustained PR programme and ad-hoc support as required for individual press releases. This included researching suitable sector publications, reviewing forward features and creating topical content for distribution.

In addition, the company website was designed and built by SEA and whilst it was launched some time ago, the performance and ongoing number of enquiries have proven a good return on investment. Since the site went live, SEA have made various updates, most significantly, the addition of translated versions of the site.